Chinese automaker BYD has officially entered the Romanian market, introducing four models as part of its broader European expansion. The lineup includes two all-electric vehicles—the BYD Sealion 7 and BYD Seal—and two plug-in hybrids, the BYD Seal U DM-i (Song Plus) and the compact BYD Atto 2 (Yuan UP). The announcement was made on the company’s official Weibo account.

BYD has partnered with Romanian distributors Tiriac Auto and DAB Auto to support its entry. The company has opened its first showroom in Bucharest and plans to establish over 30 sales and service outlets nationwide by the end of 2025. Cities such as Ploiești, Brașov, Iași, Cluj-Napoca, and Timișoara are included in the expansion plan.

BYD’s rollout in Romania amid ongoing changes in the European Union’s tariff structures. Electric vehicles imported from China face a 27% tariff, while plug-in hybrids are taxed at 10%. BYD’s mix of EV and PHEV models reflects an effort to adjust to these regulatory conditions while offering options that align with market demand.

Romania is one of the latest European markets BYD has entered. The company is now in over 20 European countries, including Germany, France, Italy, Spain, and various Nordic states. It has stated a long-term goal of becoming Europe’s leading electric vehicle brand by 2030.

This move follows BYD’s recent launch in Croatia, where it partnered with Auto Hrvatska and Harmony New Energy Auto Service Zagreb. These expansions follow strong global performance. In 2024, BYD sold 4.3 million vehicles and reported close to €100 billion in revenue. It has set a sales target of 5.5 million units for 2025.

Its research and development team, comprising over 120,000 staff, continues to support product innovation across its global operations.

The launch event in Bucharest drew Romanian officials, business leaders, and media, indicating rising local interest in the brand. With Romania’s market evolving toward electrification, BYD’s entry is expected to contribute to the growing shift toward low-emission vehicles.

BYD, the world’s leading manufacturer of new energy vehicles, and its luxury high-end sub-brand YANGWANG, are thrilled to announce their partnership with the prestigious Goodwood Festival of Speed, taking place from 11 to 14 July 2024. This collaboration will see BYD and YANGWANG share an impressive stand, where visitors can explore the latest pioneering technology from both brands.

BYD will showcase its brand-new BYD SEAL U DM-i, a plug-in hybrid five-seater SUV. This is BYD’s first plug-in hybrid vehicle (PHEV) model with BYD’s Super DM (Dual Mode) Technology in Europe. The D-segment family SUV is designed as a spacious, practical, safe, and comfortable family car, full of advanced intelligent PHEV technology that prioritises electric power benefiting energy efficiency, ultra-low fuel consumption and overall driving performance. The all new BYD SEAL U DM-i makes its UK debut in Autumn this year, with an ultra-low fuel consumption bringing all the benefits of electric driving to eco-conscious customers who enjoy long-range journeys. Alongside this, the popular BYD ATTO 3, BYD DOLPHIN and BYD SEAL models will be on display, highlighting BYD’s diverse range of sustainable and innovative vehicles.

YANGWANG will unveil and dynamically showcase its new hardcore off-roader YANGWANG U8 and the breathtaking high-performance supercar YANGWANG U9 at the Goodwood Festival of Speed. These vehicles represent the pinnacle of luxury and performance, showcasing YANGWANG’s commitment to pushing the boundaries of automotive innovation. The YANGWANG U8 features cutting-edge technologies, including the e⁴ Platform and the DiSus-P Intelligent Hydraulic Body Control System, which elevate the U8 Premium Edition’s off-road prowess and safety. Unique features include VOT function (Vehicle Origin Turn), tyre blowout stabilisation, and emergency flotation, ensuring unparalleled safety and exceptional performance. The hybrid U8 boasts 1,200 horsepower and can sprint from 0 to 62mph in just 3.6 seconds.

The YANGWANG U9, a high-performance pure-electric supercar, with a whopping 1,300 horsepower and a maximum torque of 1680 N·m, can accelerate from 0-62 mph in just 2.36 seconds. It is also equipped with two core innovative technologies, including the e⁴ Platform and DiSus-X Intelligent Active Body Control System, to provide agile and precise four-wheel independent torque output control and offer users the ultimate in safety, performance, and driving experience.

In addition to YANGWANG’s stunning lineup, BYD will also present the DENZA D9, a premium MPV that offers unparalleled comfort and cutting-edge features. The premium DENZA D9, the ultimate all-electric people carrier with a 7-seat capacity (2+2+3 configuration), makes its debut in the UK, adding another dimension of electric innovation to the BYD stand. Attendees will have the opportunity to discover the DENZA D9’s spacious interior and state-of-the-art technology, making it a standout vehicle in the MPV market. In 2023 DENZA D9 was the largest selling MPV in China, selling over 119,000 units.

Michael Shu, Managing Director, BYD Europe, said: “The Goodwood Festival of Speed is one of the most significant automotive events in the world. We are excited to partner with the Goodwood Festival of Speed and showcase our latest innovations to a passionate automotive audience. This event is the perfect platform to present our unprecedented new energy vehicle technologies and introduce our pioneering vehicles from both BYD and YANGWANG. Our goal is to bring visitors an experience beyond imagination, highlighting how our leading technology and pioneering products are driving the future of the automotive industry. We look forward to engaging with visitors and demonstrating our commitment to sustainability and cutting-edge technology.”

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